November 22, 2000 - David Yurman store opens inside Royal Jewelers
(Andover Townsman)

America's hottest jewelry designer now has his strongest presence worldwide in Andover. Royal Jewelers of 58 Main St. has opened a David Yurman store within Royal Jewelers; it is the first Yurman store to be opened by an independent jeweler in the United States - In fact, it's the first in the world.

The new Yurman store boasts the largest collection of David Yurman jewelry worldwide.

"Every design Yurman creates can be found right here," says Steven Leed of Royal Jewelers. "Our customers come from all over Massachusetts and neighboring states. Our goal was to have the largest selection of David Yurman jewelry, so no matter where you live, we would become your jeweler from where to purchase to add to your Yurman collection."

David Yurman jewelry has become the most sought-after jewelry in the United States. Most of the designs are fashioned using a combination of sterling silver and gold, accented with precious or semi-precious gemstones. The designs are very versatile, being worn for casual, work or formal.

"The best thing about Yurman jewelry is that, no matter which design you select, it can be worn with any of the other Yurman designs," says Mr. Leed.

All of Yurman's designs have the consistent theme of the cable that he is so famous for.

Royal Jewelers is always amongst the first jewelers to get the newest Yurman designs. This holiday season, Royal Jewelers has the new "Black Ice" collection, featuring silver, gold onyx and diamonds. The new "Quatrefoil" designs are also on display in rings, bracelets, pendants and earrings and include the pretty chalcedony with a soft blue hue. There is also the new collection of pearl Yurman jewelry.

"Yurman designs can fit any budget," Mr. Leed states. "Prices start at $130 and go up into the thousands. There is a design and price point for all Yurman jewelry lovers."

So many women come to Royal Jewelers with the anticipation a loved one will buy them a Yurman design for a special occasion that Royal Jewelers has developed a wish list. Now, you can come into Royal, pick out your favorite jewelry (from any designer) and put it on your wish list. All the gift-giver has to do is ask for the wish card, and they will be presented with a choice of the gift recipient's "must-have" selections. The process is simple and easy - and beautifully gift-wrapped, too.

If you are looking for the ultimate in jewelry happiness, visit Royal Jewelers, 58 Main St. in downtown Andover. See the amazing new David Yurman store, and see why Boston Magazine has chosen Royal Jewelers "Best of Boston" two years in a row.